07 JANUARY 2020

LC Capital Limited (“LC Capital”), a multi-strategy private equity firm, has appointed Jeffrey Tay as Vice President of Lifestyle and Investor Relations, effective today.
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As a member of the LC Capital Management Team, Jeffrey’s primary responsibility is to lead the strategic planning, direction and execution of the Company's investor relations function, further developing and strengthening the business development team to leverage the Company’s business scale across Asia. Backed by LC Capital, Jeffrey is also responsible for identifying growth opportunities of Infinity Capital Group. 
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Jeffrey has joined the company from the ENTERTAINER, where he was Head of Corporate Partnerships for Hong Kong and coverage for North Asia, with responsibility for overall Corporate Relations strategy in the region. He focused on building strong partnership relations for the business. Under Jeffrey’s leadership, the company has significantly grown both in awareness and market presence in Hong Kong and the region.
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Prior to the ENTERTAINER, Jeffrey was Head of Aspire Lifestyles Hong Kong and General Manager and Regional Head of Group Business Development Asia-Pacific of the Quintessentially Lifestyle Group. He has over 15 years’ experience in the Lifestyle, Hospitality and Events industry in Asia. 
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Jonathan Cheng, Group Chief Executive Officer and Managing Partner of LC Capital said “Jeffrey’s deep knowledge in the lifestyle space and his extensive connections in the network make him a valuable addition to our team. With Jeffrey’s credibility, we are pleased to have him on board to expand our business together and generate significant value for stakeholders.”
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“I am excited to play a critical role in shaping and communicating LC Capital’s story to investors around the world.” Jeffrey said. 
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Jeffrey holds a Double Master of Science and a Bachelor of Science Degree at University of Denver, Colorado.